XION's Chain Abstraction Drives Success for Uber & Prominent Brands Through EarnOS Platform

It is easy to say you’re building for the next billion users, it is harder to do it.

That’s why Uber, Baskin Robbins, Sunglass Hut, and The North Face’s incredibly successful launch on XION through the EarnOS beta is a monumental achievement.

The launch showcased XION's pioneering chain abstraction technology, enabling EarnOS to build a platform that revolutionizes user acquisition, engagement, and rewards in the digital advertising space. It saw remarkable results – with over 200,000 verified users participating and more than 1,300,000 unique brand interactions ranging from social media acquisitions, bespoke advertisement campaigns, immersive augmented reality experiences, and more. These interactions drove meaningful brand engagements, such as participating users having the opportunity to virtually try out Sunglass Hut’s latest product releases.

In addition to driving immense brand awareness, these actions were coupled with significant growth on social media platforms. The impressive metrics have prompted Uber and the participating brands to substantially increase their planned spending on the EarnOS platform, which is disrupting the $1 Trillion digital advertising market through novel economic incentivization models. By leveraging XION's advanced chain abstraction technology, the platform enables brands to acquire, reward, and engage users globally through targeted advertising actions in ways previously not possible.

"We're seeing the future of Web3 unfold, where blockchain technology becomes accessible to mainstream audiences, opening up massive customer bases for participating brands,” said Burnt Banksy, Founder of XION. "The success of the EarnOS launch demonstrates XION's unique ability to enable true consumer-facing applications and drive mainstream adoption by fully abstracting away crypto complexities.”

Key to EarnOS’ user-friendly experience is XION's chain abstraction infrastructure. Users can log in with their email and interact seamlessly across all devices, without the need for seed phrases, plugins, wallets, gas fees, popups, or complex transaction signing. Additionally, global USDC micropayment rails enable advertisers to reach wider audiences through innovative economic incentives.

This breakthrough in user experience, coupled with the power of blockchain technology, positions EarnOS and XION at the forefront of bringing the next billion users on-chain. In empowering the next generation of mainstream-ready Web3 applications, chain abstraction is truly the catalyst to driving widespread adoption.