XION Opens Doors for Next-Level Brand Engagement with Global Companies Including Uber, Amazon Prime, BMW, The North face, and Temu

Following XION’s engagement with Uber to drive innovative customer loyalty schemes, the consumer-first L1 has quickly demonstrated its ability to enable real-world use-cases that go beyond traditional Web3 capabilities with more than 1,492,900 brand interactions. Over 20+ global brands including Prime, Lacoste, BMW, Temu, SubZero, The North Face, and Marvel Rivals are using XION to turn conventional advertising on its head. They are replacing inefficient ad spending with a verified, data-driven system that enables brands to identify, reward, and retain high-value customers based on their actual behavior and demonstrated intent, all while ensuring consumers are rewarded for their engagement while maintaining their privacy.

The trillion-dollar global advertising industry is leaving its legacy one-sided engagement, growing consumer ad fatigue, and rising customer acquisition costs behind for a privacy-preserving, data-verified approach that directly rewards users for proven behaviors while enabling companies to precisely target and retain high-intent customers. Not only will companies benefit from more efficient, cost-effective, and personalized advertising strategies, but users and loyal members will directly benefit from the rewards system that incentivizes their participation and engagement. This symbiotic relationship is a glimpse into the future of advertising, where both brands and consumers stand to gain.

The Traditional Advertising Model

Meta’s (then Facebook) introduction of its advertising platform in November 2007 marked a notable shift in the way digital advertising worked, and continues to work to this day, enabling businesses to target users based on detailed demographic and behavioral data. This innovation paved the way for highly personalized advertising strategies but began to reveal cracks that have grown into bigger challenges, particularly in areas like data privacy, targeting accuracy, and user engagement.

First, there’s the data privacy issue. A 2022 survey revealed that 42.2% of consumers typically disagree with sharing their cookies when a website asks them, indicating a growing reluctance to share personal data. This trend is further compounded by the increasing use of ad-blocking technologies. As of 2021, 27% of U.S. internet users employed ad-blocking software, a figure that has been rising steadily since 2014. These developments not only reflect a broader shift in consumer behavior, with individuals becoming more cautious about their online privacy and data sharing, but also hint at growing ad fatigue. With streaming platforms like Netflix including advertisements in their basic plans, consumers are often faced with the same few advertisements between shows — an approach that rarely benefits either the advertisers or the consumers.

For brands, especially the larger multi-national brands that have begun running their campaigns on XION, this inefficiency means that their messages are less likely to resonate, leading to wasted advertising spend and reduced engagement and brand loyalty. For instance, Uber and Lyft have been competing for market share within the ride-hailing category for years, with Uber still dominating the landscape. However, its $4.3 billion in marketing and sales in 2024 alone doesn’t necessarily translate into brand loyalty. A survey conducted by SurveyMonkey showed that most users do not see a difference between the two apps, and 1 in 5 of those surveyed use both apps while Lyft reportedly spends far less on sales and marketing at just under $790 million. 

Temu, another company that is slated to run a portion of its advertising spend on XION, spent $3 billion on advertising in 2023 in the US. But this doesn’t translate into brand loyalty as customers aren’t rewarded for choosing Temu over Aliexpress and AliBaba Group continues to dominate the industry in terms of revenue. 

Meanwhile, BMW is already leading the charge in using new technologies to refresh their approach to marketing. BMW Group board member Pieter Nota cited digitalization of sales and marketing as one of his priorities over the last four years.

XION’s approach addresses the need for large ad spend to result in tangible results among consumers by using Web3 to guide consumers along from discovering a brand, to making their first purchase, to eventually making repeated purchases.

XION Enables Web2 Experiences Built on Web3 Rails

XION is empowering brands to deploy Web3-powered tools at each stage of the user acquisition journey — from brand discovery and customer acquisition to retention and loyalty — by leveraging a data-verified system that ensures precision targeting and rewards users based on their intent. XION’s Web2-level ease of use, scalability, and capacity to deliver instant micropayments in fiat denominations will ensure that the most engaged users are incentivized and nurtured into long-term users.

Web3 is uniquely positioned to respond to the challenges brought about by Web2 advertising conventions and XION is at the forefront of this shift. XION’s protocol-level abstraction and expansive suite of integrated tools are designed to tackle scalability, speed, and interoperability across Web3 and Web2 components. This empowers brands to create personalized campaigns that span brand discovery, customer and user acquisition, brand engagement, retention, and loyalty, while ensuring that users are rewarded and incentivized throughout the process. 

This not only allows brands to forge deeper, more meaningful connections with their customers but also provides a more efficient and transparent advertising ecosystem, where users benefit directly from their engagement. By aligning the interests of both brands and users, XION creates a more sustainable model for brand loyalty and user acquisition that drives lasting value for all parties involved.

Early Demonstrated Successes

Created by one of the XION ecosystem's core applications, EarnOS, the Uber campaign takes a unique approach to engaging with customers by leveraging zkTLS via one of EigenLayer’s AVSs, Opacity Network, towing the line between Web2 and Web3. This allows XION builders to build solutions like the ones used by these top-tier brands by enabling secure data transmission through zero-knowledge proofs combined with TLS encryption, ensuring verifiable, private communication between parties while maintaining data integrity and protecting sensitive information from exposure. This is the very first implementation of XION’s recent integration with EigenLayer, showcasing XION’s capabilities to deliver high-performance apps that appeal to a broad market in tandem with its extensive list of integrated tooling.

XION’s recent launches highlight the platform's capacity to address brand engagement pitfalls and deliver customer acquisition costs that are up to 79% lower at scale. With over 1,492,900 interactions within the first week across 20+ brands, XION's blockchain-driven rewards system sets a new benchmark for privacy-preserving, behavior-driven campaigns, offering a powerful alternative to traditional advertising platforms. The current roster of brands include: Uber, Amazon Prime, Lacoste, BMW, Temu, SubZero, The North Face, Marvel Rivals, Battle racing, Nova Link, and more.

The user acquisition journey is broken down into the following process, with different parts of the funnel planned to be released in the coming months:

Discovery

At the core is the power to increase brand awareness by reaching the right audiences with tailored campaigns that leverage the chain’s transparency and verifiability. XION's UX-first approach also makes it easy for users who aren’t familiar with Web3 to use it with ease, without needing to understand the technicalities behind the underlying processes. By utilizing a data-driven approach, brands can effectively position themselves in front of new, highly relevant consumers, ensuring that they are not just seen, but seen by the right people.

Acquisition

Moving into customer acquisition, the platform empowers brands to target high-intent users by analyzing behavioral data to identify individuals who are most likely to convert. This is achieved through tooling like zkTLS, which enables secure data transmission between Web2 and Web3 via zero-knowledge proofs combined with TLS encryption, ensuring verifiable, private communication and protecting sensitive information. These behaviors include their use of apps and how often they use certain products.

Rather than wasting ad spend on broad, inefficient targeting, brands can direct their efforts toward people who have already shown interest or demonstrated intent, maximizing the effectiveness of their campaigns while empowering users to maintain ownership of their personal data.

Engagement and Retention

The platform doesn’t just help brands acquire customers, it can also verify and track engagement by ensuring that users take specific actions within a set timeframe. This focus on real actions, rather than mere impressions or clicks, allows brands to retain valuable users and ensure sustained interest in their products or services. The platform’s ability to connect actions to rewards solidifies this retention by motivating users to stay engaged long-term. These vast amounts of data are securely stored and processed through XION’s network of integrated services, ensuring high levels of security and privacy for both brands and users.

Loyalty

At the final stage, the platform facilitates loyalty programs that reward top users for consistent and high value engagements. The EarnOS platform ensures that the most active, loyal users are recognized and rewarded, further solidifying brand allegiance and creating a cycle of ongoing interaction. These reward systems are designed to enhance user satisfaction and drive long-term commitment.

XION’s ability to enable frictionless experiences for non-crypto natives and handle increased demand on its network serves as a compelling proof point for large brands across various industries to start channeling billions in marketing spend through XION-powered rails. Not only do users get rewarded for engaging with brands without giving up their information, but brands can now leverage XION’s low-cost, near-instant transactions to make micropayments at scale, globally to reward these users. This means neither brands nor their users and customers draw the short end of the stick where privacy and incentives are concerned, leading to a customer acquisition process that’s far more suited to today’s audience than any other traditional advertising model.

XION is Becoming the Web3 On-Ramp for Global Brands

XION is reimagining brand engagement by empowering both users and global brands like Prime, Lacoste, BMW, and Temu with a privacy-preserving platform that rewards customers for their interactions — creating a win-win situation, where previously only brands reaped the benefits.

This approach to the user acquisition journey, spanning discovery, acquisition, engagement, retention, and loyalty, marks a turning point in the advertising industry, priming XION to become the go-to blockchain for major household names to connect with their customers.

With billions in advertisement spend slated to flow through XION, the shift toward a more equitable advertising model is speeding up. Instead of ad dollars being funneled into inefficient intermediaries, XION enables brands to allocate their budgets, amounting to hundreds of billions across all brands in the current roster, directly toward incentivizing real user engagement, opening doors for millions of new users to begin engaging with these global brands via XION. At present, there are no other platforms that offer this solution, making EarnOS the only platform through which users can get rewarded for their activities across the rest of their apps.

As XION continues to grow with some of the world’s biggest names across multiple industries, the future of brand engagement is taking shape, offering long-term benefits not just for brands but for consumers as well. The movement of major advertising budgets onto XION’s platform is a strong signal of its potential to unlock a new wave of adoption. This is just the beginning of a new era in not only advertising, but in bringing the world on-chain through real-world use cases.